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Eli Lilly and Company

About Client

Eli Lilly and Company, headquartered in Indianapolis, Indiana, is a global leader in pharmaceutical innovation and healthcare solutions. With a rich history dating back to 1876, the company is committed to discovering, developing, and delivering life-changing medicines that address critical health challenges. Lilly focuses on advancing therapies in areas such as oncology, diabetes, immunology, neuroscience, and more.

Lilly is at the forefront of developing groundbreaking cancer therapies, including Imlunestrant, an oral medication designed to treat estrogen receptor-positive (ER+) breast cancer. To help communicate the complexity and effectiveness of Imlunestrant, Lilly collaborated with Ghost Medical, a leading medical marketing and training studio. Ghost Medical created a compelling motion graphic for Lilly that illustrates the mechanism of action of Imlunestrant. The animation highlights the differences between normal estrogen binding and Imlunestrant binding within the cellular structure, including the nucleus, cell wall, and estrogen receptors. It vividly demonstrates how Imlunestrant disrupts estrogen binding and promotes receptor degradation, showcasing its therapeutic impact on ER+ breast cancer.

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Services Provided:

Pharmaceutical Motion Graphic

News Posts

Video Posts

Imlunestrant Mechanism of Action Explained Motion Graphics Video Post Thumb
Eli Lilly and Company

Imlunestrant Mechanism of Action Explained | Motion Graphics

Ghost Medical made a motion graphic animation for Eli Lilly and Company that illustrates the mechanism of action of Imlunestrant, an oral medication used to treat estrogen receptor-positive (ER+) breast cancer.

Image Posts

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