EctoBooks and EctoBoxes, Explained by Our Founder

Ghost Medical founder Stephan Kuslich introduces EctoBooks, the place where Ghost takes print and blends it with high tech. An EctoBook is a printed brochure, any size, any shape, with pages like any other print piece, and a movie player built directly into it. The player can be made interactive with chapters, so it can explain a medical device or a treatment step by step.

As a sales tool, a rep armed with an EctoBook can engage someone immediately and get them to fully understand a concept. Ghost designs the books and makes the content that plays inside them. They can be built in any form factor, big or small, single pagers or multi pagers, with the buttons set up any way you like. They have sound and a bright screen, and they can be surprisingly affordable.

The video also shows the MedSource Labs EctoBox, a box that doubles as a presented sales kit with a backlit sample in the cover and a drawer for additional samples, so customers can get their hands on the product while the integrated video explains each piece. Stephan calls it a weapons grade sales kit: a self contained sales unit with education built in. The same format works as a mobile patient education kit that doctors can hand to patients to take home and show their families.

In this video
What an EctoBook is
The built in movie player and interactive chapters
EctoBooks as a sales tool
Form factors, buttons, sound and screen
The EctoBox for MedSource Labs
A weapons grade sales kit
EctoBooks for patient education
How to get started

Want to know what EctoBooks and EctoBoxes can do for your product? See the EctoBook service page or start a project with Ghost Medical.